You want your email to stand out, intrigue and resonate with your audience. Using images within your email is a great way to achieve these goals. Content is still king but images add to the royal experience. Images can greatly contribute to the success of your email campaign if they are used properly. Remember that [...]
Development
Tuesday, September 7th, 2010
Images in Email Guidelines and Checklist
Tuesday, August 24th, 2010
5 Solutions for Accurate Email Rendering
Last week we reviewed why All Email Clients Are Not Created Equal and why various email clients display your email messages differently than others. This week we look at several things you can do to maintain consistency in your email message display. This is not meant to be a comprehensive list, but identifies several solutions [...]
Thursday, June 10th, 2010
Email Campaign Checklist (w/free download)
Pushing the “send” button on an email campaign can be a nerve-wracking moment. Are you really sure your campaign is ready? Is that little voice in the back of your head making you second-guess the accuracy of your message? A bad campaign can have a significant amount of negative impact on your brand. It can: [...]
Wednesday, April 14th, 2010
Animated GIFs in email- still an option
Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]
