Holiday Email Planning and Ideas

by Adam Holden-Bache

With the holidays fast approaching, now is a great time to start planning and implementing your holiday email marketing campaign. Whether you plan to do a full campaign or just a one-off holiday message to your internal staff, planning now will allow you to get ready in advance and not have to rush out a [...]

Read article...

Posted in Tips & Best Practices | animation, b2b, b2c, holiday, ideas, themes, video

View Comments

Thursday, July 23rd, 2009

List Acquisition (Be Afraid). Build, Don't Buy.

by Anthony Schneider

Online Customer Acquisition: The Good, the Bad and the Ugly A lot of marketers want to build their opt-in lists. Of course. Opt-in lists mean more email recipients, more buzz, more word-of-mouth, more queries, more sales. It follows that a lot of marketers consider licensing third-party lists, running promotions to increase opt-ins, or buying ad [...]

Read article...

Posted in Getting Started, Tips & Best Practices | b2b, b2c, list acquisition, lists, opt-ins, registration, sponsorships, sweepstakes, word-of-mouth