Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]
Posts Tagged ‘creative’
Wednesday, April 14th, 2010
Animated GIFs in email- still an option
Thursday, December 3rd, 2009
10 Tips for HTML Email Programming Success
HTML coding for emails is tricky; inboxes are crowded, and attention spans are short. So, it’s important to get your email–and email coding–just right. Plan First. Mock up your entire HTML email, from the header at the top to the legal copy at the bottom. You can use a previous email that you created or [...]
Tuesday, September 8th, 2009
5 Ways To Keep The Magic Alive In Your Email Design
How long has it been since you spent some quality time updating your email template design? Is the spark beginning to fade a little? Even if you’re not ready for a complete redesign there are ways you can spice it up so that your readers eyes don’t begin to wander or glaze over. Here are [...]
