In his new book, How to Win a Pitch, veteran business coach Joey Asher provides five fundamentals for winning business. The five sales rules are also a good rubric for creating winning emails. Focus on a Business Solution Your email should be focused on a client need, on solving a problem or providing a solution. [...]

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Posted in Getting Started | bestpractices, conversation, copy, creative, customer, customization, message, personalization, pitch

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