Posts Tagged ‘design’

Thursday, August 12th, 2010

All Email Clients Are Not Created Equal

“We hold these truths to be self-evident, that all email clients are not created equal, that they are endowed by their provider with certain un-agreeable quirks, that among these are inconsistent rendering, un-deliverability, and annoying guidelines that MUST be followed for translating that sexy design into an equally appealing email message you just have to [...]

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Thursday, June 17th, 2010

The Email “Bulletproof” Button Generator

Visual inconsistency is the hobgoblin of email creation. Despite the best efforts of email marketers, many variables affect the look of an email campaign. One of the biggest, default image handling, is based entirely on a reader’s email setup. Some of the most used email clients, such as Gmail and all the Outlook variations, block [...]

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Wednesday, April 14th, 2010

Animated GIFs in email- still an option

Although animation has been abandoned by many email marketers, reconsider using it in your campaigns. When used properly, animation can help you highlight key messages, enhance your creative and entertain your readers. Consider these reasons for using animation in your email campaigns: Draw attention Animation draws your reader’s eye to important parts of your message. [...]

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Wednesday, November 11th, 2009

Email Newsletter Best Practices

The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]

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Tuesday, September 8th, 2009

5 Ways To Keep The Magic Alive In Your Email Design

How long has it been since you spent some quality time updating your email template design? Is the spark beginning to fade a little? Even if you’re not ready for a complete redesign there are ways you can spice it up so that your readers eyes don’t begin to wander or glaze over. Here are [...]

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