‘Designing’ plain text emails is as important as designing html emails. Many mobile email readers and some web-based ones default to a plain text version of your message. It is imperative that your email campaigns provide a plain text version of your email that is formatted for scanning and readability. The plain text representation does [...]
Posts Tagged ‘layout’
Friday, August 14th, 2009
Plain Text Emails: Half the Battle
Sunday, April 1st, 2007
Designing Great Emails — 10 tips
Most companies send frequent email campaigns, but many don’t consider their design and layout in terms of how recipients actually receive their message. Most recipients view their email in software that has preview panes, and most people do not see the entire email upon first glance. Additionally, email software may turn off images and disable [...]




