The email newsletter has changed a lot in the past few years. While some newsletters are comprehensive broadsheets, for the most part the newsletter has become a conduit, an open system communication vehicle. It’s slimmed down and sped up. They’ve become more visually rich and less verbose—snazzier, more intriguing, smarter. The average user spends less [...]
Posts Tagged ‘newsletter’
Attracting Quality Opt-Ins
by Anthony Schneider
You’re only as good as the quality of your list. And although you may want to increase the quantity of your lists by emailing everyone you possibly can, its important to remember that you’ll only get good business results if your recipients take action on your message. Email lists are the most efficient way to [...]
Posted in Permissions & Privacy | newsletter, opt-in, opt-ins, peersuasion, referrals, socialmedia
How to Construct a Great B-to-C Email Newsletter
by Adam Holden-Bache
Many companies use email newsletters to stay in touch with their customers. Since sending a newsletter is relatively easy, many senders don’t put as much thought into their publications as they should. An email newsletter is a retention tool. It allows you to remain in front of your customers, keeping them informed of your latest [...]
Posted in Development | b2c, newsletter




